Mindset
You Do Not Need More Motivation. You Need a Map.
The real reason effort alone stops moving your numbers, and what does.
Read the articleLending Unleashed is that map — the 13 identities between your first deal and a billion-dollar empire. Read it, and you’ll know exactly which one is holding you, and the single move that breaks you out of it. It’s the same map I walked from $9M to $55M in five years.
The Record
Regional Vice President, CrossCountry Mortgage · Author of Lending Unleashed · Foreword by JJ Mazzo, USA Today Bestselling Author
The Map
Lending Unleashed, in your inbox in about sixty seconds.
Get the MapPraise for Lending Unleashed
As a coach, it's rare to find someone as growth-minded as Monty: he doesn't just embrace change, he acts on it, turning insight into action faster than almost anyone I've worked with. That same drive shows up in Lending Unleashed: a leader who refuses to separate professional excellence from personal integrity, building something far bigger than production numbers. Every loan officer serious about a lasting career needs to read this.
Josh Sigman
Owner, Legacy Mutual Mortgage · $1.5B+ in Personal Loan Production · Co-Founder, Impact Elite Coaching
I have witnessed Monty Felts in his arc of transformation. He's evolved from the person who can create success into the expanded version: a man with the emotional maturity and capacity to hold onto success and whose purpose is to build a legacy that pours into others around him. It has been my honor to have a front-row seat to watch his relentless pursuit of personal leadership. Bravo, my friend.
Niki Salter
Reinvention Coach · Top 3 Loan Officer in San Antonio since 2014
Success in this industry isn't about working harder forever. It's about becoming the person who can build the systems, habits, and leadership required to operate at a higher level. Over the years, I've watched Monty consistently invest in his growth, challenge his own limitations, and apply what he learns to create greater impact for his clients, partners, and team. This book is more than a collection of business lessons. It's a blueprint for loan officers who want to stop operating on talent alone and start building the foundation required for long-term success. The principles inside these pages can help readers avoid years of trial and error and reach their goals faster.
Oleg Tkach
#1 Loan Officer in Washington State for 3 Straight Years · $200M+ in Annual Personal Loan Production · Co-Founder, Impact Elite Coaching
Over the years, I've learned that success is rarely determined by talent alone. The people who create lasting impact are the ones who commit to continuous growth, develop other leaders, and remain focused on serving others at a high level. Those principles are woven throughout this book. What I appreciate about Monty is that he understands success is not simply about personal achievement. It's about creating opportunities for others, building meaningful relationships, and helping people become more than they thought possible. This book provides practical lessons for anyone who wants to grow their business, expand their influence, and build a life of significance rather than simply a career.
Robert Stevanovski
Founder of ACN Inc. · Inspirational Guide to Young Entrepreneurs
I have known Monty for several years and have had the privilege of coaching him over the last year. During that time, I have watched him evolve from a successful loan officer into a respected leader within our industry. His growth has been driven by intentional development, disciplined execution, and a genuine commitment to serving others. Monty leads with integrity, vision, and purpose, and I have no doubt he will continue to make a lasting impact on our industry for years to come.
Gavin Ekstrom
$3.4B+ in Team Loan Production · Top 1% Nationally for Personal Loan Production · Co-Founder, Impact Elite Coaching
I've had the privilege of walking alongside Monty through a personal immersion focused on building a life of intention, impact, and legacy, and what stands out most is his relentless willingness to invest in himself so he can pour more into others. Monty understands that lending is not just about transactions. It's about relationships, trust, and creating lasting value through genuine connection. The man behind Lending Unleashed is the same man I see with his beautiful wife Emily and their three children: someone committed to building a Legacy and living it long before he leaves it. Go Be Great.
Ben Wilson
Stewards $360M+ in Assets · Leads 27 Companies
Monty is the best connector I've ever met. As my lending partner and one of my closest friends, I've had a front-row seat to his growth as a leader. He's genuinely focused on serving others first, helping them grow, helping them win. That's not a strategy. It's who he is. He wins by helping others win. So will you.
Brian White
20 Year Sales Leadership Veteran in Fortune 50 Company · Servant Leadership Expert
I've known Monty Felts for nearly six years and have had the privilege of watching him grow as a business owner, leader, husband, and father. What sets Monty apart is his servant-leadership mindset. He consistently puts others first, follows through on his commitments, and is always looking for ways to help people grow. This book isn't just about achieving business success; it's about becoming the kind of person capable of creating lasting success through leadership, faith, relationships, and service.
Collin Edmonds
3rd Generation Farmers Insurance District Manager · Outstanding Connector of People
Monty is, without exaggeration, one of the best connectors and networkers I've ever seen, but what makes him worth following is the character underneath it. I've watched him take hard feedback, grow, and refuse to quit when most people would. If you want to build a career that lasts, learn from someone who's actually done it.
Brianna Castillo
RE/MAX 40 Under 40 · Top 0.5% of Realtors Nationally
Monty's super power is connecting people and relationships. In the mortgage business you find yourself doing things you don't love to survive, however I have seen Monty grow his business so that he spends most of his time doing the things he loves to do and has a team that supports him in the other things. It's been great to see Monty spending more time doing the things that bring him joy. Ultimately, that is what we all want, a business that we spend most of our time doing the things we love with the people who mean the most to us.
Joe Soto
$100M+ in Annual Loan Production · Loan Officer Coach
I have always been amazed by Monty Felts' unwavering passion for helping people succeed. Whether in business or in life, Monty is constantly sowing seeds of encouragement, wisdom, and opportunity into others. The Bible says in 2 Corinthians 9:6, 'Whoever sows generously will also reap generously,' and Monty is one of the most generous sowers I know. This book is more than a guide for loan officers: it's a blueprint for building a thriving business by serving others, creating genuine relationships, and adding massive value every step of the way. The lessons Monty shares have the power to transform not only your business, but also the way you lead and serve those around you.
Jeff Street
Senior Vice President at ACN Inc. · Leadership Keynote Speaker
Why I Can Promise You A Way Out
If you are grinding and the number will not move, I am not going to insult you with a speech about hustle. I have been exactly where you are. I was doing nine million dollars a year, I had burned through five hundred thousand in savings, emptied every retirement account we had, and borrowed twenty-five thousand from my mother-in-law. I sat in a car in the dark seriously thinking about quitting.
What changed everything was not more effort. It was one realization. I was not failing. I was stuck in a stage, and every stage has one specific move that breaks you out of it. The day I found mine, everything moved.
Five years after my first loan application, I closed over a hundred thousand dollars in a single month. I finished 2024 at fifty-five million in personal production, and today I am a Regional Vice President who spends his days getting other loan officers unstuck.
I put the entire map in a book so you do not have to spend five years and your savings finding it the hard way. It shows you exactly which stage is holding you, and the one move that frees you. It is free. Take it.
Free book. Sixty seconds.
The Book
Lending Unleashed names all thirteen identities of a lending career, from the Hopeful Starter staring at a cold phone to the Legacy Architect whose business outlives him. Every stage has its own trap, and its own way out. Find yours, and the book reads like your own diary. Then it hands you the one move that frees you.
Inside, you will learn:
Find your stage:
Income: The Hopeful Starter · The Overwhelmed Beginner · The Survival Grinder · The Plateaued Producer
Influence: The Emerging Professional · The Consistent Producer · The Trapped Performer · The Systems Thinker · The Team Builder
Legacy: The Business Owner · The Regional Leader · The Enterprise Builder · The Legacy Architect
Every copy includes a free companion video course. Each chapter ends with a Go Deeper page that links to video lessons from Monty himself.
Free. Sixty seconds.
Field Notes
Mindset
The real reason effort alone stops moving your numbers, and what does.
Read the articlePartnerships
Most loan officers only ever use one of them. Here are the other three.
Read the articleGrowth
The trap that tightens the harder you pull against it.
Read the articleStrategy
How to know which season you are in, and what it asks of you.
Read the articleLeadership
Scaling the business without giving up the parts of life that make it worth it.
Read the articleGrowth
Every stage has a single lever. Finding yours changes everything.
Read the articleAsk Monty
Ask him your most pressing question and get his real-world take on your exact situation, from the experience behind Lending Unleashed and years of coaching loan officers to the top.
No bots. Monty reads every one himself.
Your Next Move
Lending Unleashed names your stage, shows you the exact trap holding you, and hands you the one move that breaks you out. It is the same map I walked from nine million to fifty-five million in five years. It is free. The only thing it costs is the decision to stop guessing.
Free. Sixty seconds.
Or if you would rather just talk it through, I answer my own phone.